NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

The latest look at the NASCAR Cup Series playoff bubble heading into Pocono with 10 races remaining in the regular season.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

Prime Video, though, developed an AI tool using ... weeks and will be deployed again on Sunday during the race in Mexico City. NASCAR on Prime analyst Steve Letarte, a former crew chief for ...