Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...

Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI ...

Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.