The decision by Cindy Rose, the new chief executive, and Philip Jansen, the chair, to buy a combined total of 100,000 shares ...

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers ...

India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

Farmley has released a new brand film featuring Bandish Bandits actors Ritwik Bhowmik and Shreya Chaudhry in a light-hearted ‘jugalbandi’ centred around its Date Bites range. The video blends humour ...

Swiss Beauty, one of India’s fastest-growing beauty brands, has launched its new campaign ‘We Got You, Girl!’ to mark the wedding season. Featuring actor and brand ambassador Taapsee Pannu, the ...

WattPower, a global leader in the renewable energy sector, has introduced its digital video campaign, ‘Wired for Good’, aiming to transform how energy is perceived and applied. Moving beyond the ...

A few Mondays ago, I got a call from a young team member. “I won’t be coming in today. Rough night,” she said. “Are you unwell?” I asked. “Sort of. Hangover,” she said. There was no drama, no guilt.

When Hewlett Packard (HP) decided to in-house its global digital media operations, PHD didn’t lose a client; it helped create one. The Omnicom agency designed the 12-month transition roadmap itself — ...

The House of Abhinandan Lodha (HoABL), a branded plotted land developer, has entered Nagpur, also known as the Orange City, with the announcement of its upcoming project, Nagpur Marina. The launch ...

Today’s brand experience landscape is more fragmented than ever. But Havas Red argues, that fragmentation has become its superpower. In its latest global white paper, the agency explores six ways ...