Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...
GM's EVs Finally Earned More Than They Cost to Make in 2024
General Motors announced that its EVs became "variable profit positive" last year, earning more money than the labor and ...
General Motors Achieves Profitability on Electric Vehicles Amid Industry Challenges
General Motors (GM) has reached a major milestone in its electric vehicle (EV) journey, reporting that its EV lineup is now “variable profit positive.” This means the automaker is generating more ...