Collaborating with one of the best in the world of scents, Ben Gorham at Byredo, IKEA explores Invisible Design – the idea that it’s not just what your home looks like that affects how it makes you feel. The result is OSYNLIG, Swedish for ‘invisible’, a collection of 13 scented candles which provoke memories and heighten the experience of being at home. Explore the limited collection on IKEA.ch/OSYNLIG | IKEA
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how did a basketball player create a perfume brand and sell it for $1 billion? 🏀💸 byredo founder ben gorham is parting ways with the swedish brand he founded in 2006. the news comes as no surprise — byredo, now fully owned by puig, has been undergoing a gradual transition for some time. the terms of their strategic partnership were established in 2022, when both parties signed an agreement stating that gorham would retain creative leadership until june 2025. in 2024, puig acquired 100% ownersh
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PEAK PERFORMANCE X BEN GORHAM FW20 A collection designed in collaboration with passionate outdoor explorer, and founder of luxury brand Byredo, Ben Gorham. Launching today at https://www.peakperformance.com/ben-gorham-2020.html Film by Lucas Lennig | Peak Performance
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