Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said

277K views · 4.3K reactions | The festive season is a time to connect and be present with loved ones, that's the focus of The Coca-Cola Company's Christmas campaign this year. Check out 'The Letter' by Oscar-winning filmmaker Taika Waititi | Coca-Cola HBC | Facebook

Coca Cola have come under fire for their AI Christmas ad, but is it the future or will handmade productions always be superior? Linda King, Senior Lecturer in Design and Visual Culture at IATD joined #TodayDMC to chat through some of the more iconic Christmas ads from past years. | RTÉ Radio 1