Dyson on Instagram: "We started by binning the vacuum bag In 1993, we engineered the Dyson DC01. A vacuum cleaner that separates dust from air using centrifugal forces – overcoming the inefficiency and poor performance of traditional machines. With no need for bags. By saying goodbye to the bag, we removed an unnecessary, single-use consumable. Our competitors initially shunned the idea, as bags were lucrative. But customers saw the benefits, and today, bags are increasingly a thing of the past.