Guinness Surfer Ad (with Horses) 1998
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Guinness Surfer Ad (with Horses) 1998
The 'Surfer' is one of the best and well known adverts of recent years. Part of the 'Good Things Come to Those who Wait' campaign, the ad uses the metaphor of Hawaiian surfers waiting for the ultimate wave to reflect anticipation for the perfect pint of Guinness.
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The Guinness “Surfer” advert, released in 1999, is widely regarded as one of the most iconic commercials of all time. Directed by Jonathan Glazer, the ad follows a group of surfers waiting patiently for the perfect wave. As it finally arrives, the crashing water transforms into powerful white horses, symbolising the intensity and anticipation of the moment. The stunning visuals, paired with Leftfield’s track “Phat Planet”, created a dramatic and unforgettable atmosphere. Ending with the legendar
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