The Sony Bravia ad, directed by Jonathan Glazer, transformed a derelict Glasgow housing estate into a vibrant canvas using 70,000 liters of eco-friendly paint, blasted via pyrotechnics. Planned by agency Fallon, the £2 million campaign for Sony’s LCD TVs involved three months of testing, 10 days of filming with a 250-person crew, and extensive cleanup. The slow-motion explosions, synced to a minimalist score, emphasized vivid colors—perfectly aligning with the “Colour like no other” tagline. Lau

A technicolour explosion, this Sony Bravia ad shows you how it’s done! To sell their television, the brand decided to completely bombard an expansive housing complex in Glasgow. What’s your excuse to settle for anything lesser than this? With an astonishing 70,000 litres of paint, 1,700 detonators, 455 mortars 622 bottle bombs, 65 camera positions and a crew of 200 people– Sony had really outdone itself 17 years ago, setting a benchmark that is upheld to this day. Timed perfectly with Rossini’s