'Back to Starbucks' Plan Is Working, Says CEO Niccol
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'Back to Starbucks' Plan Is Working, Says CEO Niccol
Starbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks, adding workers, and growing the business in China ...
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Starbucks on Wednesday reported that its quarterly same-store sales returned to growth for the first time in nearly two years, showing that its turnaround strategy is winning over lapsed customers. Find more: cnb.cx/43CDa8d | CNBC
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