The Moldy Whopper by Burger King - Campaigns of the World
The Moldy Whopper by Burger King - Campaigns of the World
Jun 25, 2020
campaignsoftheworld.com
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What you don't know about Burger King's famous Whopper
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Why are Whoppers candy so bad? - TimesMojo
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Technology on Instagram: "Burger King launched the “Moldy Whopper” campaign to highlight that their food contains no artificial preservatives 🍔 Over three years, Burger King removed 8,500 tonnes of artificial preservatives worldwide. The campaign showcased a Whopper rotting over 35 days to break traditional advertising norms. This bold approach resulted in a 14% increase in sales, 8.4 billion impressions, $40 million in Earned Media Value, and an 88% uplift in positive brand sentiment. #
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