Yoadan Ephrem Tadesse on Instagram: "Growing up, me and my sister @sweetephrem have always wanted to own a beauty brand. We would obsessively talk about it for hours. It was as if someone has showed us a preview. And Now, we have been in the beauty industry for almost 4 years and our customers feedback truly helped us in producing the best beauty line. So grateful for this full circle moment. And so grateful that I am in it with you sissy. 💕 Grateful for our @_jeonbeauty family for always makin