17K views · 293 reactions | Fevicol completes 60 years of building bonds in 2019. This TV ad shows the journey of a sofa built in 1959. #Fevicol #Sofa #TV #Advertising | Campaigns of the World | Facebook
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Yashvertising on Instagram: "The Fevicol “Sofa” ad, which was created to celebrate the brand’s 60th anniversary, is a brilliant piece of advertising that tells a compelling story about Indian culture and the enduring nature of bonds. The core meaning of the ad is that Fevicol’s strength isn’t just in its adhesive properties, but in its ability to symbolize the lasting bonds that hold Indian families and culture together. Here’s a breakdown of the key elements and their meaning: • The Sofa as a S
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