Video: Introducing the Doritos ‘Finger Cleaner’
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Video: Introducing the Doritos ‘Finger Cleaner’
Nov 27, 2013
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Bond & Vale | PR & Global Marketing Communications on Instagram: "Doritos changed how we think about Super Bowl ads in 2014. Their “Finger Cleaner” spot turned a snack into a playful, unexpected moment that stuck in viewers’ minds. Every frame was carefully crafted. Miniature sets made the oversized chip feel real, timing and sound design heightened the humor, and the concept was simple yet bold enough to spark conversation across social media. Here’s an interesting fact: the ad used practical e
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they were wild for that 😭 Doritos once ran a playful ad featuring a quirky invention: the “Doritos Finger Cleaner.” The short spot showed people enjoying the bold, cheesy chips but avoiding the messy orange dust that sticks to fingers. Instead of licking their hands or wiping them on their clothes, they used a strange little gadget installed on walls—a small device that “cleaned” their fingers after eating. The ad leaned into Doritos’ fun, irreverent style of humor, poking fun at the universal
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