Kotex: UNVEILING THE POWER OF PERSONALIZATION THROUGH FIRST-PARTY DATA • Ads of the World™ | Part of The Clio Network
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Kotex: UNVEILING THE POWER OF PERSONALIZATION THROUGH FIRST-PARTY DATA • Ads of the World™ | Part of The Clio Network
Kotex’s marketing objectives were to:∙ Grow penetration of Kotex within all segments (pads, liners, tampons) among strategic target audience through switching users from competitors;∙ Recruit fertile women population at POBA (Point Of Brand Adaption) age.As a media agency our goal was to strengthen the position of Kotex in the feminine ...
Sep 18, 2023
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