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Perplexity, a gen AI startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight’s high-profile National Basketball Association Finals. While the placement is noteworthy for a nascent company, so is the creative itself. The brand, which is developing a search engine that aims to rival Google, has taken an unconventional route to introducing itself, dropping a movie-style trailer for an action thriller that doesn’t exist. https://adweek
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