What happens when the loneliest character from the Moomin stories appears at the busiest corner of the world’s happiest country? Dare to hug the Groke. 🖤 🔗 in the comments for more information. #moominofficial #moomin | Moomin

Found on the edge of the dark forest, the Groke slithered through the trees in the loneliest of spirits 🥺 Moomintroll decided to deliver an invitation to her, as he sensed that she was one of those particular guests who was not accustomed to receiving party invitations. The display window in the largest department store in the Nordic countries has been turned into a magical Moomin experience ❤️ Read more about this year's fairytale window at Stockmann through the link in the comments, and head

A deep, lonesome howl stirs the Moomin family from their winter hibernation. Peering out, they find Moominvalley transformed under a soft blanket of snow. And the source of the howl? A lonely Groke. Never ones to miss an adventure (or a chance to be kind), they welcome her into their world of icy explorations and quiet, snowy fun. When the days are cold and short, it’s easy to feel a little isolated. Follow the Moomins' lead...embrace curiosity, offer warmth, and don’t hesitate to reach out to s

"The Groke sauntered about on the ice, deep in her own thoughts that no-one would ever learn." (Moominland Midwinter, 1957) 💭 Let's spread some love! 🤗 Leave a kind comment for a friend who feels a bit like the Groke today. Because we all shine in our own way. 🖤 #moominofficial #mörkö | Moomin

And the Groke enters the room... 🥶 🎃 Watch more on YouTube/MoominOfficial. #moominofficial #moomin #spooky | Moomin